Remember that old phrase, “You never get a second change to make a first impression?” That’s even true in marketing. So what do your marketing campaigns really say about you? When customers and prospects pick up your postcard, when they open that tri-fold mailer, what impression will they come away with?
Everyone Wants More Loyal Customers. What Are You Doing To Get Them?
Successful customer loyalty programs generally have three important foundations. Hint: They require time and energy. Find out if your company is engaged in any of these components:
The challenge: 650 books were needed in a few days.
OlleyMay’s solution: digital printing on our highest quality digital press — the Xerox iGen.*
The colors came out gorgeous, the solid purples are vibrant, and the pics on the inside of different faces shows the quality that is second to none. May be a little hard to tell from these pics – but take our word for it. Or better yet ask for a sample!
Here’s an example of a personalized tri-fold mailer we recently produced. It’s not only personalized to help generate greater engagement and response, but it also has 4 perforated tags that can be shared with friends or colleagues of the recipient.
Topics: E-mail Content Personalization, Personalized E-mail Campaigns
Author: Pete Olson, VP of product management for Amadesa
Date: August 3, 2010
Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. Techniques such as list segmentation, subject line testing, text personalization and other custom campaign settings (triggering an e-mail based on a cart abandonment, for example) are all techniques that improve engagement and e-mail click-through rates.
Topics: Integrated Marketing Campaign, Direct Mail, E-mail Marketing, Mobile Marketing, Marketing Loyalty Programs
Date: June 29, 2010
As pizza chains go, zpizza International may not be the largest — but it’s working furiously to ensure that its links to its customers are among the strongest in the business. Hoping to seize on the benefits of repeat customers, the California-based pizza maker recently created an integrated marketing campaign combining direct mail, e-mail and mobile to entice consumers to join its ztribe loyalty club.
There is no question that personalized printing works. When done properly, it increases response rates, increases revenue per sale and increases customer loyalty. So how do you know you’re doing it properly? You take critical components of your campaign, such as creative, marketing message and database, and test them. This is what one financial institution did, and it reaped long-term benefits.
Do you include tear-off response cards or other forms in your direct marketing pieces? Do you send them blank or do you pre-ﬁll them with information from your database?
If you are sending forms blank, you are leaving money on the table. Why? Because the more steps recipients must take to respond to your offer, the less likely they are to do it. Conversely, the easier you make it for them to drop the card in the mail, the more likely they are to respond.