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          Connect With Your Customers

          Build long-term customer loyalty by listening to your customers.

          In today’s cluttered media environment, you might have noticed that it’s harder to get and keep customers’ attention. Customer loyalty is increasingly difficult to maintain.

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          Alerus Financial Boosts Response Over 3x

          There is no question that targeted, one-to-one direct marketing works when planned and executed properly. Response rates, revenue per sale and customer loyalty can all increase. So how do you know you’re executing a one-to-one campaign properly? Start by taking critical components of your campaign, such as creative, marketing message and database, and test them. This is what one financial institution did, and it reaped long-term benefits.

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