<blockquote id="ad0y4" ></blockquote>

<blockquote id="ad0y4" ><meter id="ad0y4" ></meter></blockquote>

  • <source id="ad0y4" ></source>
  • <nobr id="ad0y4" ></nobr>

        <noscript id="ad0y4" ></noscript>
        <dl id="ad0y4" ><ins id="ad0y4" ><listing id="ad0y4" ></listing></ins></dl>

        <progress id="ad0y4" ><ol id="ad0y4" ></ol></progress>
      1. <dfn id="ad0y4" ></dfn>
          <optgroup id="ad0y4" ><dfn id="ad0y4" ><span id="ad0y4" ></span></dfn></optgroup>

          skip to Main Content

          Nordstrom Cuts Direct Mail Program, Loses Sales

          Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by stopping its use of direct mail to promote its new loyalty program.

          According to Yahoo Finance, co-president Erik Nordstrom said on a post-earnings conference call that the company stopped sending rewards “notes” to its loyalty customers by mail in an attempt to get the program online and reach customers faster.

          That shift caused a reduction in foot traffic at all of its stores, Nordstom said, as many customers rely on receiving those rewards by mail.

          Oopsie daisy.

          “We’re making the changes we believe are necessary to drive our top line as we continue our aggressive focus on expenses,” Erik Nordstrom said. The company also said trends from the fourth quarter continued into the first quarter and that it had to ramp up promotions in order to clear excess inventory from its winter collection.

          Originally published by

          Need assistance with your marketing?

          Click here to send me an email and we’ll setup a time to talk to see if there’s a fit.

          One client described me as “a soft spoken kind of guy”, so don’t be shy. It’s not one of those salesy calls that we all hate. Just real talk about your needs and answers to your questions 🙂

          Best,

          Bruce

          Back To Top